Jumping Pet
Pawsitively Healthy
Year
2025
Industry
Lifestyle
Service
Branding
American Premier League was created with one clear idea: bring the IPL-style cricket fever to the desi community in the US. Loud crowds, big moments, team pride, and match-day excitement—just like back home. The brand celebrates cricket not just as a sport, but as a shared emotion, turning every match into a festival that connects players, fans, and sponsors through a larger-than-life experience.
For APL, we built marketing and sponsorship creatives that felt bold, accessible, and high-energy—designed for stadiums, sponsors, and on-ground buzz. From offline event collaterals to sponsorship decks and promotional material, the visual language was kept fun, colourful, and impactful, making the league instantly recognisable and sponsor-friendly. Think IPL energy, reimagined for desis in the US.
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