Bold, Strategy-Backed Design That Actually Sells

Branding. Websites. Social Media. Packaging.

Everything you need to stop looking scattered and start looking serious.

Designed by me, Rutuja. Designed for performance, not just appearance.

Who This Is For?

Here's the truth: I didn't start The Brand Mocha to be another design studio churning out pretty logos.


I started it because I was tired of watching brilliant businesses sabotage their own growth with inconsistent, scattered branding.

Scattered Branding is Killing Your Credibility

You've been piecing your brand together with different freelancers and it shows. Nothing matches. Nothing connects. Your audience is confused and so are you.

Scattered Branding is Killing Your Credibility

You've been piecing your brand together with different freelancers and it shows. Nothing matches. Nothing connects. Your audience is confused and so are you.

Scattered Branding is Killing Your Credibility

You've been piecing your brand together with different freelancers and it shows. Nothing matches. Nothing connects. Your audience is confused and so are you.

Undercharging Because You Look Underdeveloped

You're ready to charge what you're worth, but your brand won't let you. It's holding you back from the clients and prices you deserve.

Undercharging Because You Look Underdeveloped

You're ready to charge what you're worth, but your brand won't let you. It's holding you back from the clients and prices you deserve.

Undercharging Because You Look Underdeveloped

You're ready to charge what you're worth, but your brand won't let you. It's holding you back from the clients and prices you deserve.

Looking Cheap When You're Not

You know your business is premium, but your branding is screaming "budget." You're losing clients to competitors who just look more professional.

Looking Cheap When You're Not

You know your business is premium, but your branding is screaming "budget." You're losing clients to competitors who just look more professional.

Looking Cheap When You're Not

You know your business is premium, but your branding is screaming "budget." You're losing clients to competitors who just look more professional.

Generic Designers, Generic Results

You're done explaining your vision to designers who nod and then deliver something generic. You want someone who actually gets it.

Generic Designers, Generic Results

You're done explaining your vision to designers who nod and then deliver something generic. You want someone who actually gets it.

Generic Designers, Generic Results

You're done explaining your vision to designers who nod and then deliver something generic. You want someone who actually gets it.

If you're nodding, keep reading.


Because I work with founders who are done playing small. Who understand that design isn't decoration—it's your first (and sometimes only) chance to make a sale.

Brand Strategy & Identity

The full system—strategy, positioning, visuals, voice. Everything you need to launch bold or rebrand smart.

Website Development

Websites that don't just look good in screenshots. They convert browsers into buyers.

Design Consultation

Build high-performing, responsive websites that not only look stunning but also drive results and enhance user engagement.

Social Media Marketing

Content strategy and design that stops the scroll and starts conversations that lead to sales.

Packaging Design

The silent salesperson on your shelf. Strategic design that makes customers choose you.

Graphic Design

Every touchpoint matters. From pitch decks that close deals to thank-you cards that build loyalty.

Meet Your Designer

Rutuja Alshi

Founder · Creative Director · Chaos-to-clarity person

I'm Rutuja Alshi. And I don't do cookie-cutter.


Over the past 5+ years, I've worked with 100+ businesses across 5+ countries—from startups finding their voice to established brands ready to level up.


I've designed everything from vitamin packaging that became a household name during COVID to luxury real estate brochures in Dubai. From pageant platform branding to financial services that needed to scream trust.

Here's what working with me actually looks like:

I make the big decisions.

Yes, I have a small team for execution. But every strategic choice, every major design direction, every brand-defining moment? That comes from me. You're not getting passed around or lost in layers.

We talk. A lot.

Weekly video calls. Not 15-minute check-ins—real strategic conversations where we solve problems and make decisions together.

I'm obsessed with your goals.

I don't care if something is trendy if it doesn't serve your business. Every color, every font, every layout decision ties back to: will this help you grow?

I'm in Mumbai, you're everywhere.

I work with clients in the US, UK, Australia, Dubai, and beyond. Time zones? We make it work. Quality? Never compromised.

No BS, ever.

If something isn't working, I'll tell you. If your idea needs refinement, I'll explain why. If you're wrong, I'll push back (respectfully). You're not paying me to be a yes-person.

What is the process like?

Our process harmonizes creativity, collaboration, and strategic thinking to achieve remarkable client outcomes.

Discovery Without the Fluff

Forget those boring questionnaires. We have real conversations about your business, your market, your competition, and most importantly—where you're trying to go. I do my homework. I research your industry. I study your competitors. I come prepared.

Strategy Before Pixels

I don't touch design software until I know exactly what we're building and why. Brand positioning, messaging, audience psychology—we nail this first. Because pretty designs that don't convert are expensive mistakes.

Collaboration Without Compromise

You're involved in every major decision. But here's the deal: you hired me for my expertise, so I'll push back when needed. The best work happens when you bring the business knowledge and I bring the strategic design thinking.

Execution With Excellence

Once we're aligned, I move fast. You'll see progress weekly, sometimes daily. No radio silence. No wondering what's happening. Just consistent momentum toward your launch.

Launch With Confidence

When we're done, you don't just get files. You get a complete system you understand, guidelines you can follow, and the confidence to show up bold in your market.

Questions You're Probably Asking


How long until my project is done?

Brand identity: 8-10 weeks. Websites: 8-14 weeks depending on complexity. Social media: Ongoing monthly. I'll give you exact timelines during our strategy call based on your specific project.

I'm not in India. Does that matter?

Not even a little. I've worked with clients across the US, UK, Australia, UAE, and more. We'll find call times that work for both of us, and quality never changes regardless of time zones.

Can I just hire you for one thing?

Absolutely. Many clients start with branding and add services later. Or start with a website and come back for social media. We work on what you need most right now.

What if I don't like the designs?

Hasn't happened yet because of how collaborative my process is. But if something isn't working, we keep refining. You're not paying me to force my vision on you—you're paying me to bring YOUR vision to life strategically.

Do you work with [my industry]?

I've worked across beauty, finance, healthcare, hospitality, technology, retail, and more. What matters more than your industry is your ambition. If you're serious about growth, we'll do great work together.

Can I pay in installments?

Yes. Projects over ₹1,50,000 can be split into milestone payments (typically 50% to start, 25% at midpoint, 25% at completion).

What if I need something urgently?

I can accommodate rush projects depending on my current workload. Rush fees apply, but we can discuss your timeline during our strategy call.

Will I own all the files?

Yes. You get all final design files in formats you need. The brand is yours. The designs are yours. Everything we create together belongs to you.

How long until my project is done?

Brand identity: 8-10 weeks. Websites: 8-14 weeks depending on complexity. Social media: Ongoing monthly. I'll give you exact timelines during our strategy call based on your specific project.

I'm not in India. Does that matter?

Not even a little. I've worked with clients across the US, UK, Australia, UAE, and more. We'll find call times that work for both of us, and quality never changes regardless of time zones.

Can I just hire you for one thing?

Absolutely. Many clients start with branding and add services later. Or start with a website and come back for social media. We work on what you need most right now.

What if I don't like the designs?

Hasn't happened yet because of how collaborative my process is. But if something isn't working, we keep refining. You're not paying me to force my vision on you—you're paying me to bring YOUR vision to life strategically.

Do you work with [my industry]?

I've worked across beauty, finance, healthcare, hospitality, technology, retail, and more. What matters more than your industry is your ambition. If you're serious about growth, we'll do great work together.

Can I pay in installments?

Yes. Projects over ₹1,50,000 can be split into milestone payments (typically 50% to start, 25% at midpoint, 25% at completion).

What if I need something urgently?

I can accommodate rush projects depending on my current workload. Rush fees apply, but we can discuss your timeline during our strategy call.

Will I own all the files?

Yes. You get all final design files in formats you need. The brand is yours. The designs are yours. Everything we create together belongs to you.

How long until my project is done?

Brand identity: 8-10 weeks. Websites: 8-14 weeks depending on complexity. Social media: Ongoing monthly. I'll give you exact timelines during our strategy call based on your specific project.

I'm not in India. Does that matter?

Not even a little. I've worked with clients across the US, UK, Australia, UAE, and more. We'll find call times that work for both of us, and quality never changes regardless of time zones.

Can I just hire you for one thing?

Absolutely. Many clients start with branding and add services later. Or start with a website and come back for social media. We work on what you need most right now.

What if I don't like the designs?

Hasn't happened yet because of how collaborative my process is. But if something isn't working, we keep refining. You're not paying me to force my vision on you—you're paying me to bring YOUR vision to life strategically.

Do you work with [my industry]?

I've worked across beauty, finance, healthcare, hospitality, technology, retail, and more. What matters more than your industry is your ambition. If you're serious about growth, we'll do great work together.

Can I pay in installments?

Yes. Projects over ₹1,50,000 can be split into milestone payments (typically 50% to start, 25% at midpoint, 25% at completion).

What if I need something urgently?

I can accommodate rush projects depending on my current workload. Rush fees apply, but we can discuss your timeline during our strategy call.

Will I own all the files?

Yes. You get all final design files in formats you need. The brand is yours. The designs are yours. Everything we create together belongs to you.

How long until my project is done?

Brand identity: 8-10 weeks. Websites: 8-14 weeks depending on complexity. Social media: Ongoing monthly. I'll give you exact timelines during our strategy call based on your specific project.

I'm not in India. Does that matter?

Not even a little. I've worked with clients across the US, UK, Australia, UAE, and more. We'll find call times that work for both of us, and quality never changes regardless of time zones.

Can I just hire you for one thing?

Absolutely. Many clients start with branding and add services later. Or start with a website and come back for social media. We work on what you need most right now.

What if I don't like the designs?

Hasn't happened yet because of how collaborative my process is. But if something isn't working, we keep refining. You're not paying me to force my vision on you—you're paying me to bring YOUR vision to life strategically.

Do you work with [my industry]?

I've worked across beauty, finance, healthcare, hospitality, technology, retail, and more. What matters more than your industry is your ambition. If you're serious about growth, we'll do great work together.

Can I pay in installments?

Yes. Projects over ₹1,50,000 can be split into milestone payments (typically 50% to start, 25% at midpoint, 25% at completion).

What if I need something urgently?

I can accommodate rush projects depending on my current workload. Rush fees apply, but we can discuss your timeline during our strategy call.

Will I own all the files?

Yes. You get all final design files in formats you need. The brand is yours. The designs are yours. Everything we create together belongs to you.

Words of appreciation:

Our client's successful stories

  • Suman Agarwal

    Founder, ICBI India

    Rutuja was managing Social Media Marketing for our organisation ICBI, Makeovers Mart, IMPA and my Personal Brand. During her association, she has delivered good and highly satisfactory results. She enhanced the look and feel of the brand and was able to relate with the brand communication really well. She is mostly a one man army but she is quite efficient and good with her designing skills. She is highly organised and well structured with her work if briefed well.

  • Manish Tiwari

    Founder, Grow with Manish

    I worked with Rutuja for my visual branding work including the logo and was highly impressed by her knowledge, skills and attitude towards the task and client. She is professional and approachable and you can count on her to deliver high quality work in time. I would strongly recommend her as a design partner.

  • Atharva Shirgaonkar

    Founder, ASFS Finance

    Simple design with engraved meaning, just how a finance logo should be. We liked how you study and research about the industry first and then create company appropriate brand designs. Excellent work, great quality, and always on time.

  • Vrishti Vora

    Founder, S&S Physiotherapy

    It was great working with you. Very approachable and polite. You exceeded at what I wished for. You and your team helped me bring my imagination to reality. You accommodate all my demands without any complaints. I am soo excited to keep working with you.

  • Pooja Dixit

    Founder, Baking Better Batters

    Our logo is famous all around Nashik now. Whenever I deliver the order people always appreciate the logo and that its not something like all the other bakeries in the city. Thank you soo much for this amazing work.

  • Suman Agarwal

    Founder, ICBI India

    Rutuja was managing Social Media Marketing for our organisation ICBI, Makeovers Mart, IMPA and my Personal Brand. During her association, she has delivered good and highly satisfactory results. She enhanced the look and feel of the brand and was able to relate with the brand communication really well. She is mostly a one man army but she is quite efficient and good with her designing skills. She is highly organised and well structured with her work if briefed well.

  • Manish Tiwari

    Founder, Grow with Manish

    I worked with Rutuja for my visual branding work including the logo and was highly impressed by her knowledge, skills and attitude towards the task and client. She is professional and approachable and you can count on her to deliver high quality work in time. I would strongly recommend her as a design partner.

  • Atharva Shirgaonkar

    Founder, ASFS Finance

    Simple design with engraved meaning, just how a finance logo should be. We liked how you study and research about the industry first and then create company appropriate brand designs. Excellent work, great quality, and always on time.

  • Vrishti Vora

    Founder, S&S Physiotherapy

    It was great working with you. Very approachable and polite. You exceeded at what I wished for. You and your team helped me bring my imagination to reality. You accommodate all my demands without any complaints. I am soo excited to keep working with you.

  • Pooja Dixit

    Founder, Baking Better Batters

    Our logo is famous all around Nashik now. Whenever I deliver the order people always appreciate the logo and that its not something like all the other bakeries in the city. Thank you soo much for this amazing work.

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!

  • Emily Thompson

    Marketing Director, Tech Innovators Inc.

    Working with Osamu was a game-changer for us. Their expertise in UX/UI design transformed our user experience, resulting in a 30% increase in user engagement. We couldn't be happier!