Client Brief
Gut Going needed a brand identity that felt medically credible yet human—avoiding both clinical coldness and generic wellness aesthetics.
Our Approach
We designed a visual system that balances science, empathy, and clarity—reflecting wellness as a long-term lifestyle rather than a quick fix.
The identity needed to feel credible, empathetic, and calm—not clinical or intimidating.
Visual Direction
The visual language balances science and humanity.
Clean typography, spacious layouts, and sculptural imagery work together to communicate trust, clarity, and timeless strength.
Color Philosophy
Color plays a critical role in how wellness is perceived.
Each shade within the Gut Going system is intentionally assigned to represent a
specific area of care and emotion.
Typography
Typography is kept clean and modern to ensure medical credibility while remaining
approachable and easy to read across platforms.
Brand Imagery
Classical sculptural imagery represents timeless wisdom, balance, and strength—reframed for a contemporary wellness narrative.
This bridges ancient understanding with modern science.
Stationery & Touchpoints
Every touchpoint—from business cards to printed materials—reflects clarity, professionalism, and care.
Nothing feels loud. Everything feels intentional.
Gut Going is not about quick solutions.
It is about understanding the body—deeply, patiently, and holistically.
Wellness starts within.
